I build software for owner-run businesses. One person, from the first conversation through to the thing running. Start with a paid, written verdict on the idea. Then a build, if it's the right next step.
Start with a written verdict. If the answer is yes, I can take it through to running software. If your problem is busywork, the AI half-day is a separate route.
We work through the idea together: what it actually costs, how long it takes, and the smallest version worth launching. You leave with a written verdict, including whether to build it, leave it, or build it yourself.
Good fit if: you're holding quotes you have no way to evaluate, or an idea you can't tell is good.
One session, one written verdict. Fixed price, paid up front.
One person, from validation through to live. Agent-driven workflows mean one person now ships at the pace of a small team, which is the only reason an offer like this can exist. You get the thing running with real users on it, and one person to call when it breaks.
Good fit if: you want it built by the same person who told you honestly whether to build it.
Milestones, not hours. You know the number before anything starts.
Half a day. We map your week, find the busywork, and automate the first thing together before I leave. Then guardrails, so what comes out still sounds like you and not like everyone else.
Good fit if: you know AI could save you hours, but everything you've tried came out sounding generic.
Handover, €3,000, for when Decide ends with you building it yourself. That one isn't on this page. Nor is what's included at each price, or the awkward questions answered up front.
See the full pricingAn agency with twelve salaries has twelve calendars to fill, and "you don't need this" is a sentence it cannot afford to say. That isn't dishonesty. It's arithmetic.
I know, because I was one of those calendars. Years inside consultancies advising Tesco, The Guardian and Marks & Spencer, and the arithmetic never changed.
I have no team to keep busy. Which makes me free to tell you the truth about your idea, including the version where you don't hire me.
I'm Adam Košinar. I was CTO of OnScroll until Sovrn acquired it in 2016, then spent four years running their engineering in Europe. Products used by millions, and a few I should have killed a year before I did.
Most acquisitions get quietly switched off. That one is still running today, ten years later, as Sovrn Signal.
I still build every week. Right now that's Content Gremlins, a product I design, build and run on my own. There's a CV on LinkedIn too, though it's mostly a list of things I no longer do.
"The expensive mistake is never the code. It's building the wrong thing beautifully."
Tell me what's on your mind. You don't need a technical brief. I reply personally within 24 hours.